Curly Wurly is a brand of chocolate bar manufactured by Cadbury UK and sold in Australia, Austria, Belgium, Canada, Germany, Ireland, Malta, The Netherlands, Portugal, Romania, Malaysia, Denmark, U.A.E, Norway and the United Kingdom. It was launched in the UK in 1970. Its shape resembles three flattened, intertwined serpentine strings. The bar is made of chocolate-coated caramel.